SBD/November 1, 2013/Media

Final Ratings: Sports Lead Sunday Slate; Rachel Nichols' CNN Show Debuts

The programming slate last Sunday was heavy with key sports programming, which drew more viewers than any other programming across TV. NFL game windows took four of the top five spots. Fox' NFL national window was the most-viewed program across all of TV for the week. Packers-Vikings "SNF" topped World Series Game 4, but finished third for the week among all primetime shows behind a Tuesday episode of CBS' "NCIS" (18.99 million viewers) and a Thursday episode of CBS' "The Big Bang Theory" (16.99 million viewers) (Austin Karp, Assistant Managing Editor).

VIEWERSHIP COMPARISONS FOR SELECT PROGRAMMING ON SUNDAY, OCT. 26
PROGRAM
NET
START (ET)
VIEWERS (000)
"NFL on Fox": Redskins-Broncos (88%)
Fox
4:25pm
25,500
"Sunday Night Football": Packers-Vikings
NBC
8:31pm
16,893
World Series: Red Sox-Cardinals: Game 4
Fox
8:13pm
15,975
"NFL on Fox": (regional)
Fox
1:00pm
15,500
"NFL on CBS": (single)
CBS
1:00pm
15,207
"The Walking Dead"
AMC
9:00pm
12,924
"60 Minutes"
CBS
7:00pm
10,081
"The Good Wife"
CBS
9:00pm
9,350
"The Mentalist"
CBS
10:00pm
8,825
"The Amazing Race
CBS
8:00pm
8,106
"Once Upon A Time"
ABC
8:00pm
7,231
"Football Night in America"
NBC
7:30pm
6,913
       

FRIDAY NIGHT LIGHTS: CNN drew 288,000 viewers last Friday for the 10:30pm ET premiere of Rachel Nichols' new show, "Unguarded." For comparison, in the same window, ESPN2 drew 126,000 viewers for a repeat episode of "E:60." (Karp). The show "placed fourth among newsies in its timeslot Friday night and made MSNBC's competing Alec Baldwin program look like a world-beater." Among adults 25-54, the show averaged 92,000 viewers, "which is about 30% lower than what CNN had been averaging in the time period this quarter" (VARIETY.com, 10/29).

NOTES: Golf Channel averaged 84,000 total-day viewers in October, marking the net’s best October audience on record and the seventh time in 10 months that the net has set a monthly record. Meanwhile, NBCSN benefitted from the return of the NHL. The net’s October primetime viewership jumped 183%, as the net lacked any NHL games last October due to the lockout (NBC Sports Group)….TNT finished with a 3.3 rating and 5.4 million viewers for Bulls-Heat on Tuesday, marking the net’s best viewership on record for an opening night game. The rating is second-best all-time for TNT NBA opening night (TNT)….Oklahoma City-based KOKH-Fox drew a 28.4 local rating for last Saturday’s Texas Tech-Oklahoma game. That topped an 8.8 rating on FS Oklahoma for the Oklahoma State-Iowa State game, which marked the “second-lowest rating of the season” for OSU (NEWSOK.com, 10/29)….Univision Deportes averaged 83,000 viewers during primetime in Q3, outdrawing Fox Deportes (55,000) and ESPN Deportes (54,000) (Univision).

The charts below list final Nielsen ratings from recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"NFL on Fox": Redskins-Broncos (88%)
10/27
Fox
4:15-7:30pm
15.3
25,500
"Sunday Night Football": Packers-Vikings
10/27
NBC
8:31-11:06pm*
9.8
16,893
World Series: Red Sox-Cardinals: Game 4
10/27
Fox
8:13pm-12:00am
9.4
15,975
"NFL on Fox": (regional)
10/27
Fox
1:00-4:15pm
9.7
15,500
"NFL on CBS": (single)
10/27
CBS
1:00-4:05pm
9.3
15,207
World Series: Red Sox-Cardinals: Game 1
10/23
Fox
8:06-11:26pm
8.6
14,400
World Series: Red Sox-Cardinals: Game 2
10/24
Fox
8:04-11:22pm
8.3
13,429
World Series: Red Sox-Cardinals: Game 3
10/26
Fox
8:02pm-12:12am
7.4
12,473
"Football Night in America"
10/27
NBC
7:30-8:15pm
4.1
6,913
"Fox NFL Sunday"
10/27
Fox
12:00-1:00pm
3.1
4,700
College Football: Penn State-Ohio State
10/26
ABC
8:06-11:41pm
2.5
4,059
College Football: Tennessee-Alabama
10/26
CBS
3:30-6:52pmpm
2.6
4,028
College Football: Texas Tech-Oklahoma
10/26
Fox
4:45-7:30pm*
2.4
3,800
College Football: (regional)
10/26
ABC
3:30-6:51pm
2.2
3,330
"The NFL Today"
10/27
CBS
12:00-1:00pm
2.1
2,974
"Golf's Best Of 2013"
10/27
CBS
5:00-6:00pm
1.0
1,384
"College Football Today"
10/26
CBS
3:00-3:30pm
0.8
1,172
ISU Grand Prix of Figure Skating
10/27
NBC
4:00-6:00pm
0.8
1,135
Liga MX: Club America-Puebla
10/26
Univ.
5:55-8:00pm
0.6
1,005
"College Football Countdown"
10/26
ABC
3:00-3:30pm
0.7
979
"World of X Games: Skiing Preview"
10/27
Fox
5:00-6:00pm
0.5
732
Red Bull Signature Series: King of the Peak
10/26
NBC
5:00-6:00pm
0.5
588
"College Football Open Season"
10/26
CBS
2:00-3:00pm
0.4
507
Red Bull Signature Series: Vans U.S. Open of Snowboarding
10/26
NBC
4:00-5:00pm
0.4
448
Dew Tour recap
10/26
NBC
3:00-4:00pm
0.3
430
World of Adventure Sports
10/26
NBC
2:00-3:00pm
0.3
357
Liga MX: Tijuana-Tigres UANL
10/25
Aza.
10:30pm-12:33am
0.2
338
Liga MX: Leon-Toluca
10/26
Telem.
9:00-11:05pm
0.2
324
MLS: DC United-Dynamo
10/27
NBC
1:30-4:00pm
0.2
294
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"Monday Night Football": Vikings-Giants
10/21
ESPN
8:28-11:51pm
8.4
13,243
"Thursday Night Football": Panthers-Buccaneers
10/24
NFLN
8:30-11:28pm
2.9
4,602
NASCAR Sprint Cup: Martinsville
10/27
ESPN
1:31-5:45pm
2.7
4,316
College Football: UCLA-Oregon
10/26
ESPN
7:15-10:09pm
2.3
3,674
College Football: Nebraska-Minnesota
10/26
ESPN
12:00-3:32pm
2.0
3,128
College Football: South Carolina-Missouri
10/26
ESPN2
7:00-11:02pm
1.8
3,051
"Monday Night Countdown"
10/21
ESPN
6:30-8:28pm
1.9
2,370
College Football: Clemson-Maryland
10/26
ESPN
3:32-7:15pm
1.7
2,325
College Football: Stanford-Oregon State
10/26
ESPN
10:30pm-1:47am
1.8
2,228
"NASCAR Countdown"
10/27
ESPN
1:00-1:31pm
1.4
2,090
 

NOTES: * = Game began late to due lightning delay. Ended on Fox News due to World Series Game 3 beginning. ** = Full game ran from 8:31-11:25pm.
Return to top

Related Topics:

Media

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug