Dodge Planning On Return To NASCAR? Beverage Analysts Optimistic About Monster Deal NHL Has Issue Shipping New Leafs Jerseys To Canada Monster Energy To Title Top NASCAR Series Monster's Title Sponsor Deal Worth Less Than Sprint's Tiger's Deal With Monster Energy Is Multiyear Toews, Matthews Play "Call Your Shot" In Bauer Video Ohio State Licenses LeBron James Shoes, Jerseys Jordan Releases Space Jam Shoe Campaign Hy-Vee Cites Costs For Ending Royals Sponsorship
SBD/November 1, 2013/Marketing and Sponsorship
Fantex Signs 49ers' Davis To IPO Deal For 10% Of His Future Earnings
Published November 1, 2013
POUND FOOLISH? In N.Y., Peter Lattman wrote since it was announced two weeks ago, Fantex' "innovation has caused a stir on Wall Street and in the sports world." Market commentators have "raised questions about the soundness of the deal for investors, citing its complex structure and many risks, including the chance that an injury could cut short a player’s career and earnings potential" (NYTIMES.com, 10/31).