Grand Slam Quest Brings New U.S. Open Advertisers Luck Getting More Comfortable With Endorsements Saints OK With Mercedes-Benz' Falcons Move Arizona To Only Take In $500K From Nike Extension Marketplace Roundup Russell Wilson Clarifies Water Comments Brands Activating Around U.S. Open Across N.Y. Sprinter Prandini Signs First Pro Deal With Puma Subway Reducing Reliance On Spokespeople NFLPA Unveils T-Shirt Line Honoring FDNY
SBD/November 1, 2013/Marketing and Sponsorship
Fantex Signs 49ers' Davis To IPO Deal For 10% Of His Future Earnings
Published November 1, 2013
POUND FOOLISH? In N.Y., Peter Lattman wrote since it was announced two weeks ago, Fantex' "innovation has caused a stir on Wall Street and in the sports world." Market commentators have "raised questions about the soundness of the deal for investors, citing its complex structure and many risks, including the chance that an injury could cut short a player’s career and earnings potential" (NYTIMES.com, 10/31).