ESPN Negotiates Out-Of-Home TV Deals Under Armour Providing UAB Apparel Philly Retailers Cash In On Wentz' Hot Start Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image
SBD/November 1, 2013/Marketing and Sponsorship
Fantex Signs 49ers' Davis To IPO Deal For 10% Of His Future Earnings
Published November 1, 2013
POUND FOOLISH? In N.Y., Peter Lattman wrote since it was announced two weeks ago, Fantex' "innovation has caused a stir on Wall Street and in the sports world." Market commentators have "raised questions about the soundness of the deal for investors, citing its complex structure and many risks, including the chance that an injury could cut short a player’s career and earnings potential" (NYTIMES.com, 10/31).