Subway Breaks Into EPL With Liverpool Deal Glendale Won't Get State Funds For SB Safety-Kleen Re-Ups As NASCAR Sponsor Parr Looks To Crowdfunding For Sponsorhip ESPN Gets NFL Playoff Game For First Time Keflezighi's Marathon Win Could Boost Skechers Chick-Fil-A Extends Bowl Title Sponsorship Danica Signs Deal With Can-Am Arkansas Unveils New Secondary Logo Marketplace Roundup
Upcoming Conferences and Events
SBD/November 1, 2013/Marketing and Sponsorship
NFL Marketing Notes: Vikings' Rudolph Lends A Hand With Hamburger Helper
Published November 1, 2013
RED RIVER REFRESHMENT: In DC, Sarak Kogod reported Redskins LB Brian Orakpo and Vikings RB Adrian Peterson appear on limited-edition bottles of Texas Tea, "facing off to commemorate this year's Texas-Oklahoma game." Orakpo said of Texas Tea, "I own a percentage of it." The company "went after athletes with Texas ties," and Orakpo, Peterson and Bills LB Jerry Hughes "all have financial interest." Redskins QB Robert Griffin III "is also involved" (WASHINGTONPOST.com, 10/30).
FULL-PLATE NELSON: Lammi Sports Management announced Packers WR Jordy Nelson has signed a multiyear, exclusive marketing extension with the firm. Nelson since signing with Lammi has inked deals with Verizon, Milk DMI, Yamaha, Nike, Kohl's, Wisconsin Department of Tourism, Bergstrom Automotive, Bellin Health Care Systems, WTMJ Radio, Inside the Huddle TV and the Kansas Department of Agriculture (Lammi).
TOUGH GUYS: In Jacksonville, Drew Dixon reported the Jaguars and Southern Ford Dealers "have agreed to a four-year sponsorship deal." Financial details were not disclosed. The deal calls for Southern Ford Dealers car dealerships to "have signs in EverBank Field, a game day pickup window featuring 'Built Ford Tough' monikers, along with pre-game videos to be played in the stadium that will also be featured when the Jaguars make a first down" (JACKSONVILLE.com, 10/31).