Four Big Tech Companies Bidding For NFL's "TNF" Goodell Follows Up On Changes To NFL Games Redskins Casting Wide Net In GM Search Skins Look For Ways To Avoid Color Rush Unis Aspen Dental Signs Deal With NASCAR Raiders' Vegas Stadium Financing Remains Complicated Alfa Romeo Spot Scores During WBC Games Toyota Promos At NASCAR Races Paying Off Marketplace Roundup NFL Planning On Centralized Replay
SBD/November 1, 2013/Marketing and Sponsorship
NFL Marketing Notes: Vikings' Rudolph Lends A Hand With Hamburger Helper
Published November 1, 2013
RED RIVER REFRESHMENT: In DC, Sarak Kogod reported Redskins LB Brian Orakpo and Vikings RB Adrian Peterson appear on limited-edition bottles of Texas Tea, "facing off to commemorate this year's Texas-Oklahoma game." Orakpo said of Texas Tea, "I own a percentage of it." The company "went after athletes with Texas ties," and Orakpo, Peterson and Bills LB Jerry Hughes "all have financial interest." Redskins QB Robert Griffin III "is also involved" (WASHINGTONPOST.com, 10/30).
FULL-PLATE NELSON: Lammi Sports Management announced Packers WR Jordy Nelson has signed a multiyear, exclusive marketing extension with the firm. Nelson since signing with Lammi has inked deals with Verizon, Milk DMI, Yamaha, Nike, Kohl's, Wisconsin Department of Tourism, Bergstrom Automotive, Bellin Health Care Systems, WTMJ Radio, Inside the Huddle TV and the Kansas Department of Agriculture (Lammi).
TOUGH GUYS: In Jacksonville, Drew Dixon reported the Jaguars and Southern Ford Dealers "have agreed to a four-year sponsorship deal." Financial details were not disclosed. The deal calls for Southern Ford Dealers car dealerships to "have signs in EverBank Field, a game day pickup window featuring 'Built Ford Tough' monikers, along with pre-game videos to be played in the stadium that will also be featured when the Jaguars make a first down" (JACKSONVILLE.com, 10/31).