ESPN Up For MLB Telecasts At Midpoint ESPN Plans Inspirational Special Olympics Coverage Cubs To Open Jack Daniel's Patio At Wrigley Media Notes Astros Take PR Hit With Unsigned Top Pick MLB Seeing Success With Replay System ESPN's British Open Overnights Finish Lower Media Notes Yankees Deny Hiking Prices For Jeter Ceremony Game MLB Franchise Notes
Upcoming Conferences and Events
SBD/October 31, 2013/Media
Fox Gets 12.5 Overnight Rating For Red Sox-Cardinals World Series Game 6 Clincher
Published October 31, 2013
NO KIDDING: The WALL STREET JOURNAL's Matthew Futterman wrote the World Series gave MLB "nearly everything it could have dreamed of." But one problem is that "too many kids have found something else to do." It "isn't hard to figure out why." So many games were "dragging deep into their fourth hour." With all those "AARP-eligible folks lining the lower levels of the stands," MLB has "morphed into sports' version of the opera -- long productions filled with pomp, color and crazy facial hair that younger audiences just don't get." The average World Series TV viewer this year is 54.4 years old, and the trend line is "heading north." Kids age 6-17 represented just 4.3% of the average audience for the ALCS and NLCS, "compared with 7.4% a decade ago." Comparisons with the NFL "are pointless," but kids "make up a larger segment of the television audiences for the NBA, NHL and even soccer's English Premier League than they do for baseball." MLB argues that its audience "tracks closely to that of prime-time network TV in general, where kids now make up about 5% of the audience." They "attribute their declines in part to the fragmenting TV audience, especially among kids" (WSJ.com, 10/30).
BUCK WILD: MLB.com's Alyson Footer reported Fox' Joe Buck, in the minutes leading up to the first pitch, usually sings "Ring of Fire" by Johnny Cash as "sort of as a way to keep things loosey-goosey prior to going on the air." He "doesn't remember exactly when this ritual started, but as some point in the last 18 years he's been broadcasting games for Fox, it became a regular thing." Fox audio engineer Joe Carpenter "queues up the ditty, and Buck belts out a few bars." Buck said, "I'm sure the crew wants to throw up. They're rolling their eyes. But it's like our little tradition, and we're not messing with tradition" (MLB.com, 10/30).
UTILITY PLAYER: In L.A., Dodgers C A.J. Ellis in another special to the L.A. TIMES writes, "In my second attempt providing analysis for the World Series, I appreciate the forum and freedom the Los Angeles Times has given me to share my insights. I also must thank the countless baseball writers who have reached out and commented on the articles. I am continually impressed at the job done by these gifted people and have new understanding of what an unknown outcome with a deadline looming does to your stomach" (L.A. TIMES, 10/31).