Mars Planning Third Straight Super Bowl Spot Dodgers Celebrate Sponsorship With Emirates Marketplace Roundup Dean & DeLuca Builds Pop-Up Store At Tour Stop Jeter Partners With American Family Insurance Pistons, Raptors, Bulls Claim NBA Awards Under Armour Builds On Reach With UCLA Deal Colorado, Nike Talking Apparel Deal Extension GoPro, Red Bull Ink Content Parntership Marketplace Roundup
Upcoming Conferences and Events
May 31 - Jun 2
SBD/October 31, 2013/Marketing and Sponsorship
Canada Olympic Uniforms By Hudson's Bay Unveiled With Vintage Look, Modern Touches
Published October 31, 2013
MIXING IT UP: Hudson's Bay VP/Design Hilary Kelley said that the company "sought to do something somewhat different with the current crop of Olympic designs, suggesting the collection channels influences from traditional sport clothing and vintage sport." The new designs "as always ... flaunt Canada's colours, though this time adding black." The "teaming of multiple shades within one garment" known as color-blocking "is a prominent theme in the new line." Items such as T-shirts, knit sweaters and hoodies "feature logos in one colour with sleeves and other accents in complementary shades." The "Canada" vintage wordmark "sees the country's name emblazoned in bold lettering across the front of several garments as well as some colourful" knit caps in the collection (CP, 10/30).