Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/October 31, 2013/Marketing and Sponsorship
Canada Olympic Uniforms By Hudson's Bay Unveiled With Vintage Look, Modern Touches
Published October 31, 2013
MIXING IT UP: Hudson's Bay VP/Design Hilary Kelley said that the company "sought to do something somewhat different with the current crop of Olympic designs, suggesting the collection channels influences from traditional sport clothing and vintage sport." The new designs "as always ... flaunt Canada's colours, though this time adding black." The "teaming of multiple shades within one garment" known as color-blocking "is a prominent theme in the new line." Items such as T-shirts, knit sweaters and hoodies "feature logos in one colour with sleeves and other accents in complementary shades." The "Canada" vintage wordmark "sees the country's name emblazoned in bold lettering across the front of several garments as well as some colourful" knit caps in the collection (CP, 10/30).