SBD/October 30, 2013/People and Pop Culture

Executive Transactions

MLS DC United yesterday made "more front office changes," as team CMO DOUG HICKS "was fired" along with Communications Manager SARAH LERNER and Dir of Community Relations APRILE PRITCHET. A source said that the moves "were not cost-cutting and each position will be filled" (, 10/29)....An MLS Fire team official has "confirmed" that team President of Soccer Operations JAVIER LEÓN "is out."  The source "did not indicate if more front office changes are planned" (, 10/30).

EXECS: The Bills named Xerox data analytics expert MICHAEL LYONS Dir of Analytics (, 10/30)....The Big East named former NCAA Exec VP TOM JERNSTEDT Senior Adviser (AP, 10/28). The conference also named former WNBA Mercury President & COO AMBER COX Associate Commissioner/Women's Basketball. Her duties "will include scheduling, officiating, television, branding and marketing," and she also will oversee the annual conference tournament (AP, 10/29)....The AP promoted Arizona and New Mexico Bureau Chief MICHAEL GIARRUSSO to Global Sports Editor (AP)....Lululemon named Sears Holdings Senior VP & President of Kmart Apparel TARA POSELEY Chief Product Officer. She succeeds SHEREE WATERSON, who left in April (, 10/30)....TERRY PEGULA-owned East Management Services named Penn State Univ. Associate AD/Ice Arena & Hockey Development JOE BATTISTA VP/Hockey-Related Businesses, effective Nov. 11 (, 10/29)....South Carolina State Univ. named Assistant SID KENDRICK LEWIS interim SID (SCSU).

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