Pacers Hire Shamrock S&E To Find Sponsorships Iverson Protests Nike Tribute Shoe Marketplace Roundup Sonic Signs Durant As First Athlete Endorser Broncos Sign Exclusive Deal With DraftKings Pacers, McDonald's To Debut New Campaign Athletes Poke Fun In New Foot Locker Ads All Nippon To Title Sponsor LPGA Major Pepsi, NFL Promoting Heavily Through Digital Marketplace Roundup
SBD/October 30, 2013/Marketing and Sponsorship
Ralph Lauren Unveils U.S.-Made Olympic Clothing After Manufacturer Controversy
Published October 30, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
LOOK GOOD, SKATE GOOD: U.S. figure skater Evan Lysacek said that he still gets "a thrill donning Olympic duds." Lysacek said, "As an athlete, the clothing means even more than you’d think. The training, the sacrifices, the lifestyle, which is not glamorous and can be grueling and trying at times, all seem to come together in the moment when you realize you are part of the Olympic team. The moment you put on those first pieces of the American team clothes, you feel like it’s real" (NYPOST.com, 10/29). Lysacek added, "The apparel has become such a large component of the Olympics. You guys are going to have to start asking the athletes, 'Who are you wearing?' ... I think we're all just as proud to sport the Polo logo as we are the American flag" ("Today," NBC, 10/29).