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SBD/October 30, 2013/Franchises
Pelicans Execs Say Rebranding Was Essential To Building Relevance In Local Markets
Published October 30, 2013
NOT EVERYBODY IS A FAN: The Pelicans nickname certainly will not conjure up the same controversy as the Redskins name, but one national NBA analyst may be staging his own personal boycott. During a preview of the NBA season on TNT's pregame show last night, conversation turned to the Pelicans, causing Charles Barkley to say, "That team from New Orleans. I refuse to say that silly nickname. I'm not saying that name!" ("NBA Tip-Off," TNT, 10/29).