SBD/October 29, 2013/NBA Season Preview

Nets, Pacers, Grizzlies Lead All NBA Teams In Gains On Twitter, Facebook

As the '13-14 NBA season gets under way, the Nets have proved that a move to Brooklyn -- along with efforts to improve the team and rebrand -- have paid off as the team has nearly tripled its number of social media followers over the last year (Facebook and Twitter). Teams that also made major strides in new followers include the Pacers, Grizzlies, Warriors and Clippers, who each had playoff runs last season. All four of those teams added over 85% of total additions. When analyzing the data by just total additions, popular franchises such as the Bulls and Heat were the only teams to add over three million new followers in this time period. On the opposite end, the teams with the lowest percentage of new followers were popular franchises with a large social media base following that saw disappointing seasons such as the Celtics, Magic, Lakers and Mavericks. Listed below are combined Facebook likes and Twitter followers for NBA teams’ official pages/feeds from October last year, compared to Oct. 25 of this year.

NBA TEAM SOCIAL MEDIA FOLLOWERS THROUGH OCTOBER 25
TEAM
FACEBOOK LIKES
TWITTER FOLLOWS
TOTAL
TOTAL % +/-
Nets
1,229,166
334,648
1,563,814
181.9%
Pacers
454,802
255,951
710,753
138.9%
Grizzlies
380,216
211,374
591,590
110.1%
Clippers
1,017,541
408,874
1,426,415
107.4%
Bobcats
238,665
159,324
397,989
92.0%
Warriors
623,142
283,081
906,223
88.9%
T'Wolves
399,400
190,894
590,294
79.7%
Rockets
911,259
292,730
1,203,989
74.9%
Bucks
351,387
172,603
523,990
73.0%
Kings
348,359
172,443
520,802
68.3%
Hawks
429,294
165,150
594,444
66.2%
Pelicans
400,733
185,939
586,672
63.3%
Wizards
237,238
178,976
416,214
60.5%
Raptors
454,332
275,431
729,763
57.0%
Thunder
2,257,720
604,754
2,862,474
54.1%
Spurs
1,915,752
477,491
2,393,243
53.8%
76ers
398,700
236,164
634,864
52.3%
Trail Blazers
538,258
195,754
734,012
46.1%
Pistons
584,067
199,241
783,308
44.5%
Jazz
466,729
207,425
674,154
43.5%
Bulls
9,581,186
1,118,376
10,699,562
41.3%
Knicks
3,930,358
771,134
4,701,492
40.6%
Heat
8,799,974
1,905,081
10,705,055
39.5%
Nuggets
1,112,752
237,937
1,350,689
38.2%
Cavaliers
1,102,263
245,063
1,347,326
30.8%
NBA
18,283,301
8,438,851
26,722,152
29.5%
Suns
903,663
218,188
1,121,851
29.2%
Mavericks
2,663,937
354,210
3,018,147
18.3%
Lakers
16,993,866
3,420,249
20,414,115
16.7%
Magic
1,922,588
1,131,831
3,054,419
15.1%
Celtics
7,085,780
1,261,264
8,347,044
10.6%
 

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