Nets, Pacers, Grizzlies Lead All NBA Teams In Gains On Twitter, Facebook

As the '13-14 NBA season gets under way, the Nets have proved that a move to Brooklyn -- along with efforts to improve the team and rebrand -- have paid off as the team has nearly tripled its number of social media followers over the last year (Facebook and Twitter). Teams that also made major strides in new followers include the Pacers, Grizzlies, Warriors and Clippers, who each had playoff runs last season. All four of those teams added over 85% of total additions. When analyzing the data by just total additions, popular franchises such as the Bulls and Heat were the only teams to add over three million new followers in this time period. On the opposite end, the teams with the lowest percentage of new followers were popular franchises with a large social media base following that saw disappointing seasons such as the Celtics, Magic, Lakers and Mavericks. Listed below are combined Facebook likes and Twitter followers for NBA teams’ official pages/feeds from October last year, compared to Oct. 25 of this year.