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SBD/October 29, 2013/NBA Season Preview
New "Uncle Drew" Ad With Irving Debuts, Adding Nate Robinson, Maya Moore To Series
Published October 29, 2013
YOU KNOW, FOR KIDS: In Cleveland, Laura DeMarco reported Irving yesterday "launched another new venture," as "about 500 fans lined up inside and around" a Cleveland-area Target store for the release of the new handheld PlayMG Android gaming device. To get a "photo with Irving fans [needed] to purchase a PlayMG." Fans said that they "learned about the event and device when Irving tweeted about it" earlier in the afternoon. The "game-loving" Irving is not only a spokesperson for PlayMG but also a part owner, along with actress Olivia Holt and "several private investors." Irving said, "It's a generational video game, something for younger kids." PlayMG Founder Geoffrey DeStefano said that his company "first approached the Cavs star because of his youth." DeStefano said, "He represents our target market, the young sophisticate. ... We wanted someone from middle America, from the heart of America." DeMarco noted the PlayMG "comes stocked with 11 apps, with access to more than more than 60,000 more to play on the 4-inch touch screen." It currently is "only available at Target, Amazon.com and PlayMG.com" for a retail price of $179.99, "comparable to a smartphone." Irving said it is a "great thing" if fans have younger kids. Irving: "You give them this and they go crazy" (CLEVELAND.com, 10/28).