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SBD/October 29, 2013/Marketing and Sponsorship
MLB Pulls "Silverado Strong" Chevy In-Game Promo Planned For World Series Game 5
Published October 29, 2013
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TWITTER REAX: Yahoo Sports’ Jeff Passan wrote cancelling the promo was a “very good move from both sides.” The N.Y. Times’ Tyler Kepner wrote it was a “smart move” to cancel the promo. The Boston Globe’s Pete Abraham wrote, “Wiser heads prevailed so as not to offend anybody.” Baseball writer Jen Royle wrote, “Can't believe Chevy even thought of ‘Silverado Strong’ signs. Good move pulling them. What professional human thought that was appropriate?” The St. Louis Post-Dispatch’s Joe Strauss wrote, “Props to whomever convinced MLB trained seal act involving fans and auto Rightsholder was in bad taste, causing its abrupt cancellation.” Sports On Earth’s Howard Megdal sarcastically wrote, “Shame on MLB for failing to honor the brave Chevy Silverado, after all it's been through.”