SBD/October 28, 2013/Franchises

MLS Crew Chair Precourt Immersing Himself In League Community As He Mulls Team Changes

Precourt said a rebranding effort would not be possible for the '14 season
MLS Crew Chair Anthony Precourt on Friday said since taking over in late July he has been spending time "getting to know our staff and getting to know our owners and executives at the league office and getting to know the community" in a bid to let people know the team has a "young, new, energetic ownership that’s excited about the community in Columbus," according to Adam Jardy of the COLUMBUS DISPATCH. Precourt noted he has spoken with MLS Exec VP/Player Relations & Competition Todd Durbin, MLS Exec VP/Competition & Game Operations Nelson Rodriguez, MLS President & Deputy Commissioner Mark Abbott and MLS Commissioner Don Garber. Precourt: "We have made a number of calls around to players, coaches, executives around MLS that we respect and we’ve built things that way and talked about the style of play. We got feedback on our style of play and the identity the club has. We’ve done a comprehensive assessment along the way of who we are and where we want to go." He added of Crew President & GM Mark McCullers, "We are thinking about some rebranding that could potentially take place down the road, we’re thinking about our stadium, our events business, our corporate partnerships and Mark has been a leader in all regards." Precourt said of rebranding, "We would not be able to get something done for 2014. It’s already too late. The planning process for changes, if we were to do anything it would be for the start of the 2015 season" (DISPATCH.com, 10/26).
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