SBD/October 28, 2013/Franchises

Flames Unveil New Third Jersey To Mixed Reviews, With Some Saying It Is "Bland"

Flames alternate jerseys will be worn 12 times this season
The Flames yesterday unveiled their new third jersey "to mixed reaction from fans," according to the CALGARY HERALD. The new jersey "maintains the Flaming C as its primary logo along with the word 'Calgary.'" A "western-style shoulder yoke and tie-down laces on the front are meant to represent western heritage." The jersey also features a "new two-colour name and number font" (CALGARYHERALD.com, 10/27). THE HOCKEY NEWS' Edward Fraser noted the Flames will wear the new sweaters "12 times throughout the season, the first time being" Friday against the Red Wings. The jerseys "do feature a few redeeming qualities: the shoulder patch is very cool, the design around the inside collar is a nice touch, and, of course, you can never go wrong with laces." Fraser: "I'd give the new Flamers jersey a 6.5" (THEHOCKEYNEWS.com, 10/27). YAHOO SPORTS' Harrison Mooney wrote the jersey is "a little bland." There also is a "clashing font issue with the script running above it." It is a "bit busy." There are "two prominent C's on the front of this sweater and that's weird" (SPORTS.YAHOO.com, 10/27).
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