Menu
Media

PBR Strikes Deal With CBS Interactive To Offer Subscribers Live Streaming, On-Demand Video

CBS Interactive has signed a deal with Professional Bull Riders to "produce and manage PBR’s new digital subscription service offering rodeo fans 100-plus live streaming broadcasters and on-demand video," according to Todd Spangler of VARIETY. PBR for the first time will "sell digital video subscriptions separately from other membership packages." Monthly and annual digital subscriptions "will be offered for $9.95 and $99.95, respectively." The streaming schedule will "begin with the PBR Built Ford Tough World Finals on Oct. 23-27 in Las Vegas, which also will air" on CBSSN. PBR.com video subs will "have access to every Built Ford Tough Series event, as well as 18 Touring Pro Division events plus replays of telecasts and archive content." The agreement expands CBS’ relationship with PBR "across multiple platforms, including digital, broadcast and cable TV." CBS Sports and CBSSN are the "exclusive TV partners of the PBR, providing coverage of 25 events annually, including more than 100 hours of original event programming" (VARIETY.com, 10/24).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/10/25/Media/PBR-CBS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/10/25/Media/PBR-CBS.aspx

CLOSE