SBD/October 25, 2013/Marketing and Sponsorship

Marketplace Roundup

The Valero Alamo Bowl on Thursday announced that the San Antonio-based oil company will extend its title sponsorship of the event through '19, and in San Antonio, Tim Griffin noted, "Having a hometown company provide the title sponsorship is key." Valero "receives benefit from its association with the local bowl every day in ways that an out-of-town sponsor wouldn’t receive." That means the bowl "can move forward for the next six years with its future relatively stable" (MYSANANTONIO.com, 10/24).

CHEEKY CHARMIN: In N.Y., Andrew Adam Newman notes Procter & Gamble's Charmin brand is "transporting trailers with about 20 restrooms to NFL stadiums, where pregame revelers can use what the company is calling Charmin Tailgating Potties." A new commercial for the brand "features video from the first NFL outing," the Ravens-Broncos season opener on Sept. 5. The TV spot, which was introduced on Oct. 14, is by Publicis Kaplan Thaler, N.Y. The "roving restrooms will visit four stadiums, the last outing being" at AT&T Stadium on Thanksgiving Day for Raiders-Cowboys (N.Y. TIMES, 10/25).

ROCKIES' ROAD: Rockies Dir of Retail Operations Aaron Heinrich said that the team's six Dugout stores in Colorado are "more than just places to buy a T-shirt or jersey." He said that they "offer services to season ticket-holders such as ticket exchanges, and provide exclusive ticket specials and opportunities to buy collectibles, such as game-used bats, balls and jerseys." He added that the Rockies "view the stores as an important way to connect with fans in different parts of the state" (Colorado Springs GAZETTE, 10/24).

HAIR WE GO: In DC, Dan Steinberg noted Redskins RB Roy Helu Jr., who "hasn't cut his hair in about a year," was on CSN Washington's "Redskins Nation" this week and was asked about "angling to get a Troy Polamalu-style shampoo deal." Helu said, "That’s not the purpose of growing my hair out. I want to make sure that I say that. But, you know, if something comes along? Suave? I’m not a Suave user, but I know that they’re pretty affordable, and I want to be marketed to the blue-collar people who can’t afford Head & Shoulders" (WASHINGTONPOST.com, 10/24).
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