Serena Draws Praise For Wimbledon Outfit UFC Gets Special Adult Swim Spots Jim Brown Settles With EA For $600,000 Marlins-Monster Deal Has Bentley Tie-In Morgan To Front Always' Olympic Effort Buccaneers Ink Deal With Frontier Marketplace Roundup Adidas Signs Deal With Dalian Wanda Group Braves, Falcons Pitch New Stadiums At Same Time Westbrook Redefining Spokesperson Role
SBD/October 25, 2013/Marketing and Sponsorship
NFL Announces End Of Riddell Deal As Official Helmet Following '13 Season
Published October 25, 2013
UNDER THE DOME: In Portland, Thomas Boyd notes Nike in '09 sought Oregon-based Hydro Graphics' help "applying an eye-catching, durable coating to football helmets" for the Univ. of Oregon and five other NCAA football teams. Colleges and high schools since "have flocked to Hydro Graphics, trying to come up with their own sleek, exciting new looks." But the NFL in August "informed its teams that players may use only one helmet during the season, eliminating the use of alternate helmets, such as with throwback uniforms." The league "cited safety concerns for making the move, though it has not offered data to support the decision." Hydro Graphics Owner Chris Thom is "concerned, knowing the NCAA could weigh in with a ruling of its own, regardless of the popularity of spiffed-up helmets." UO "will use six helmet designs during the regular season and another for an anticipated bowl game." UO Senior Associate AD/Marketing & PR Craig Pintens in an e-mail wrote that "not enough is known about the NFL's reasoning to comment on the league's policy." But Pintens added, "Every helmet that we wear is fitted professionally by our staff to ensure player safety" (Portland OREGONIAN, 10/25).