AutoNation Sponsors Bowl Game In Orlando Could Rice Hearing Be Costly For Goodell? Early Morning NFL Game Offers New TV Window Postseason Runs By O's, Nats Spark Ad Sales For MASN Mississippi State Licensing Infringement Rises Coaches Talk How Brands Impact Recruiting Marketplace Roundup McGladrey Extends PGA Tour Deal Wolf, Polian Finalists For '15 Pro Football HOF Nike Forecasts Growth In Sale Of Women's Apparel
Upcoming Conferences and Events
SBD/October 25, 2013/Marketing and Sponsorship
NFL Announces End Of Riddell Deal As Official Helmet Following '13 Season
Published October 25, 2013
UNDER THE DOME: In Portland, Thomas Boyd notes Nike in '09 sought Oregon-based Hydro Graphics' help "applying an eye-catching, durable coating to football helmets" for the Univ. of Oregon and five other NCAA football teams. Colleges and high schools since "have flocked to Hydro Graphics, trying to come up with their own sleek, exciting new looks." But the NFL in August "informed its teams that players may use only one helmet during the season, eliminating the use of alternate helmets, such as with throwback uniforms." The league "cited safety concerns for making the move, though it has not offered data to support the decision." Hydro Graphics Owner Chris Thom is "concerned, knowing the NCAA could weigh in with a ruling of its own, regardless of the popularity of spiffed-up helmets." UO "will use six helmet designs during the regular season and another for an anticipated bowl game." UO Senior Associate AD/Marketing & PR Craig Pintens in an e-mail wrote that "not enough is known about the NFL's reasoning to comment on the league's policy." But Pintens added, "Every helmet that we wear is fitted professionally by our staff to ensure player safety" (Portland OREGONIAN, 10/25).