Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Franchises

Tim Leiweke Q&A Addresses Plans To Turn Around Struggling MLSE Franchises

MLSE President & CEO Tim Leiweke "may have one of the hardest jobs in corporate Canada" as he tries to turn the company's "sad-sack franchises into legitimate contenders," according to a Q&A by Grant Robertson of the GLOBE & MAIL. MLSE, though "rolling in profit ... has failed to win where it matters: on the ice, on the pitch and on the court." Leiweke "doesn't lack self-confidence." He said that he "regrets being so bold" with some of his decisions since taking over the job. But he "understands just how big this job is: a complete rebuild of a long-neglected corporate structure." The future of some of MLSE’s key assets "may depend on it." Below are excerpts from the Q&A.

Q: What sort of window do you give yourself [to start winning]?
Leiweke: We've been afraid of winning, and it has destroyed us. Great organizations don’t back down from the challenge. I learned that with the Lakers. The Lakers are not afraid to admit that they are expected to win. We need to have that kind of culture here.

Q: The Raptors have the knock of being the team nobody wants to play for. How do you turn that around?
Leiweke: People who say players won’t come here because they don’t like the cold weather or they don’t want to play in Canada or we don’t have ESPN -- those are excuses. We’re not using those any more. ... This is one of the top three or four cities in all of North America, with one of the best, if not the best, economy in North America. We will have no trouble convincing people to come here -- if we win.

Q: Have you thought about rebranding the Raptors specifically?
Leiweke: We are going to submit to the league, in the near future, an application to change our logo, our look, our colour scheme -- everything but the name.

Q: Why everything but the name?
Leiweke: Honestly, I’d change the name. But there are others here who felt strongly that we shouldn't change the name, and so I’m going with them on this one.

Q: You use the word fear a lot. What do you mean when you say fear?
Leiweke: There is a fear of success here, which is amazing. ... We have to say, "Look, occasionally we’re going to try things and they’re not going to work. That’s okay." ... We cannot accept where we are at with TFC. I know how we’re going to fix it. That’s not cockiness. It’s confidence. Because I’ve been through this before (GLOBE & MAIL, 10/25).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/10/25/Franchises/Leiweke.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/10/25/Franchises/Leiweke.aspx

CLOSE