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SBD/October 25, 2013/Franchises
Triple-A Charlotte Knights Unveil New Logos With Gold, Silver Color Scheme
Published October 25, 2013
SEND YOU BACK TO ARKANSAS: MILB.com's Benjamin Hill noted the Double-A Texas League Arkansas Travelers "have a new set of logos," as the A's affiliate on Wednesday "unveiled their rebranding effort," also designed by Brandiose. The team's primary logo "features the side profile of a stately horse, with a bold red 'A' emblazoned upon it." The current trend in MiLB is to "embrace cartoonish and overtly kid-friendly imagery," but the Travelers have "opted for a more conservative approach." Accompanying the primary mark is a logo "featuring a red 'A' atop the word 'Travs,' as well as one featuring the horse atop a red diamond with nine stars surrounding it," representing baseball's nine positions (MILB.com, 10/23).