SBD/October 25, 2013/Franchises

Triple-A Charlotte Knights Unveil New Logos With Gold, Silver Color Scheme

The Triple-A Int’l League Charlotte Knights on Thursday unveiled four new logos and new colors ahead of their move to BB&T Ballpark next season, and the team's "familiar green and blue color scheme disappears, replaced by a combination of silver and gold with black and white highlights," according to Seth Lakso of the CHARLOTTE OBSERVER. The new designs also have a gold letter "C" draped around a silver helmet as part of the primary logo "in honor of the city of Charlotte." Concerns about a "slight similarity to the University of Central Florida’s Knights logo, which shares the silver and gold color scheme, were raised internally, but those involved decided there weren’t any competitive issues." Knights GM of Baseball Operations Scott Brown said that the team also "gave a nod to Charlotte’s history in creating the new look." Klein said that no team in pro baseball -- majors or minors -- "uses a silver and gold color scheme." Lakso notes the Knights "enlisted" San Diego-based Brandiose for the redesign (CHARLOTTE OBSERVER, 10/25).

SEND YOU BACK TO ARKANSAS: MILB.com's Benjamin Hill noted the Double-A Texas League Arkansas Travelers "have a new set of logos," as the A's affiliate on Wednesday "unveiled their rebranding effort," also designed by Brandiose. The team's primary logo "features the side profile of a stately horse, with a bold red 'A' emblazoned upon it." The current trend in MiLB is to "embrace cartoonish and overtly kid-friendly imagery," but the Travelers have "opted for a more conservative approach." Accompanying the primary mark is a logo "featuring a red 'A' atop the word 'Travs,' as well as one featuring the horse atop a red diamond with nine stars surrounding it," representing baseball's nine positions (MILB.com, 10/23).
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