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Marketing and Sponsorship

Marketplace Roundup

In Pittsburgh, Shelly Anderson writes Penguins C Sidney Crosby is "serious about screening brands when it comes to signing endorsement deals." Crosby said, "Whatever it is, if you form a partnership with a company, a brand, you have to agree with what they want and what they stand for." Crosby's agent, Pat Brisson, said that Crosby's "image and his influence when it comes to youngsters is important to him and is taken into account when he weighs endorsement offers" (PITTSBURGH POST-GAZETTE, 10/24).

SPORTING LIFE
: SI's Melissa Segura reports a group of L.A. civil rights leaders recently called for an investigation of MLS Galaxy shirt sponsor Herbalife "for what they claim are deceptive and predatory business practices targeting minorities." The relationship between Galaxy and Herbalife "begs a larger question: What -- if any -- responsibility do teams and athletes have to fans when choosing a sponsor?" Herbalife VP/Worldwide Corporate Communications Julian Cacchioli "dismissed the allegations." Cacchioli said, "We continue to have great relationships with the teams and athletes we sponsor." A Galaxy spokesperson said the team looks "forward to developing its relationship with Herbalife" (SI, 10/28 issue).

IN THE CROSSHAIRS: SPORTING NEWS' Bob Pockrass wrote as NASCAR driver Kyle Larson replaces Juan Pablo Montoya next year with Earnhardt Ganassi Racing, he already has "been to Minneapolis to talk to Target executives and also go through some media training." Target is the primary sponsor of the No. 42 car. Larson will have to get used to "making sure he doesn’t enter a Target competitor." Larson said, "You can’t be going to a different store. Somebody might take a picture of you and you’d get in trouble. But Target is everywhere. You can find them pretty easy" (SPORTINGNEWS.com, 10/23).

GONE BUT NOT FORGOTTEN: Dan Marino has not played for the Dolphins since '99, but his presence still looms large due to his endorsement deals with several companies. Showtime's Phil Simms said of visiting Miami, “Everywhere you go, you see billboards of Dan Marino.” Marino asked, “What’s wrong with that?” Simms: “How much (money) do you need?” Marino replied, “Listen, money talks but cash screams, don’t ever forget that” (“Inside the NFL,” Showtime, 10/23).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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