Menu
Franchises

MLSE's Success Under Leiweke May Hinge On Toronto FC Rebuilding Project

Maple Leaf Sports & Entertainment President & CEO Tim Leiweke believes that MLS Toronto FC "is the easiest problem to fix" of the MLSE franchises, but if the team's rebuild "goes awry, that may not bode well for his other projects," according to Grant Robertson of the GLOBE & MAIL. Rebuilding the Maple Leafs and Raptors "are much-more complex feats to engineer, constrained by salary caps and draft picks." Leiweke and other MLSE execs last week traveled to Europe to scout possible additions to MLS Toronto FC, because he believes that "two key designated players can change the team's fortunes fast." The trip was "unlike the many unsuccessful recruiting drives" in years past, and was "perhaps more critical to the future of MLSE, since it will send a message about how serious" Leiweke is about rebuilding MLSE into a winner. Though Leiweke "isn't divulging which players the club is targeting, last week's recruiting trip took team executives to England and Italy." He acknowledged that Toronto FC "needs talent on the field more than it needs a brand name, so the focus will be on goal output and less about face recognition." Leiweke: "We are well beyond a star in name and brand only saving this franchise. ... I’m focused, and I’m pissed off. We need to solve this thing." He knows that MLSE has "never struggled to make money," so profit is "one of the few things he doesn't need to worry about." Leiweke: "There are a lot of things that work here, but I think the thing that is most important doesn't work here, which is we have to win" (GLOBE & MAIL, 10/24).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/10/24/Franchises/TFC.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/10/24/Franchises/TFC.aspx

CLOSE