Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital
SBD/October 23, 2013/Marketing and Sponsorship
Wheels & Deals: Grand Prix Of St. Petersburg In No Rush To Secure New Title Sponsor
Published October 23, 2013
LAGGING BEHIND: In Orlando, George Diaz writes NASCAR Sprint Cup Series driver Danica Patrick needs "more work before her racing reputation catches up to the level of the buzz she creates with her marketing prowess." Patrick "remains the most polarizing driver on the NASCAR circuit." She is "one of the sport's most marketable drivers despite the fact that she basically chugs along every Sunday at the back of the pack." Patrick is "going to have to make measureable strides next season, not just for her but for the sport itself." Driver Dale Earnhardt Jr. said of Patrick seeking to be relevant in NASCAR, "She needs it more than NASCAR needs it. ... I don't think that the sport wins or loses either way" (ORLANDO SENTINEL, 10/23).
PRIMARY COLORS: Cleveland-based Nextant Aerospace on Monday announced a sponsorship deal with ThorSport Racing for the '14 and '15 NASCAR Camping World Truck Series seasons. Nextant will be primary sponsor of the team's No. 98 Nextant Aerospace Toyota Tundra starting in Daytona for a total of 12 races per season, and will be associate sponsor on all other races for the length of the deal (Nextant).