SBD/October 23, 2013/Marketing and Sponsorship

Marketplace Roundup

In Baltimore, Ryan McDonald reported the CAA has "signed a trio of sponsors for its men’s basketball tournament" at Baltimore Arena in March, but it "continues to hunt for a lucrative title sponsor." CAA Dir of Corporate Sponsorships Brian Edmonds said that Under Armour, Geico and the College Savings Plan of Maryland are "already on board for the event," and added that the conference is "in talks with six companies showing interest in the title sponsorship, valued at between $150,000 to $200,000 annually." He said that the CAA is "hopeful to lock the title sponsor into a three-year deal." The conference is "looking for a company that wants to be associated with the men’s and women’s tournament" (BIZJOURNALS.com, 10/22).

SMOOTH SAILING: In Aspen, Carolyn Sackariason reported Aspen Skiing Co. is partnering with London resident Tony Lawson to "put the Aspen/Snowmass brand and logo on the spinnaker of the newly built Concise 8, his 40-foot racing boat that will launch from France next month and land in Brazil approximately 30 days later in the 5,500-mile Transat Jacques Vabre race." It is "considered the second most famous transworld race on the globe." Having the Aspen/Snowmass brand on the 60-foot-tall sail is "designed to pique people’s interest, and help create a multimedia following for Team Concise" (ASPENDAILYNEWS.com, 10/21).

JUST WHAT THE DOCTOR ORDERED: The Lions and Walgreens on Monday announced an extension of the deal that makes Walgreens the team's official pharmacy. Walgreens also remains the presenting sponsor of the team's "Living for the City" health-and-wellness initiative (Lions).

GO GREEN: Former soccer player Mia Hamm has partnered with Yingli Green Energy Holding Company and residential solar installer Verengo Solar to promote solar energy to homeowners and soccer fans through a new "Friends and Family of U.S. Soccer" program (Yingli Green).
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