USATF Inks Five-Year Deal For Supplements CWS, U.S. Swim Trials Gain Sponsorships Marketplace Roundup Nike Drops Suit Against Boris Berian Nike Forced To Recall Dresses Made For Wimbledon Campbell's To Release Fantasy Football Campaign NBA Draftees Show Off Fashion Choices NBA Finals Generated $164.4M In TV Ad Revenue Marketplace Roundup United Unveils Olympic Film For Flights
SBD/October 23, 2013/Marketing and Sponsorship
Published October 23, 2013
SMOOTH SAILING: In Aspen, Carolyn Sackariason reported Aspen Skiing Co. is partnering with London resident Tony Lawson to "put the Aspen/Snowmass brand and logo on the spinnaker of the newly built Concise 8, his 40-foot racing boat that will launch from France next month and land in Brazil approximately 30 days later in the 5,500-mile Transat Jacques Vabre race." It is "considered the second most famous transworld race on the globe." Having the Aspen/Snowmass brand on the 60-foot-tall sail is "designed to pique people’s interest, and help create a multimedia following for Team Concise" (ASPENDAILYNEWS.com, 10/21).
JUST WHAT THE DOCTOR ORDERED: The Lions and Walgreens on Monday announced an extension of the deal that makes Walgreens the team's official pharmacy. Walgreens also remains the presenting sponsor of the team's "Living for the City" health-and-wellness initiative (Lions).
GO GREEN: Former soccer player Mia Hamm has partnered with Yingli Green Energy Holding Company and residential solar installer Verengo Solar to promote solar energy to homeowners and soccer fans through a new "Friends and Family of U.S. Soccer" program (Yingli Green).