Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Monster Energy To Sponsor Feld Motor Sports' Nuclear Cowboyz Show

Feld Motor Sports signed Monster Energy to become an official sponsor of its freestyle motocross show, Nuclear Cowboyz. The three-year deal is valued in the mid-six figures annually. It is Monster Energy’s fourth major sponsorship with Feld. It also sponsors the monster truck series, supercross series and the Monster Energy Cup, an invitation-only supercross race. Nuclear Cowboyz features dancers, kung fu artists and freestyle motocross riders acting out a story against a backdrop of pyrotechnics and heavy metal, dubstep and hip-hop music. It will open its fourth year of arena tours in January and will visit 15 venues. At each event, fans that bring Monster Energy cans will get access to a “Lightning Lane” that provides them with shorter lines to get autographs of participants in the show. Feld execs expect 500-700 Monster Energy redemptions per show. Feld Senior Dir of Sponsorship & Strategic Alliances Dave Muye said, “This isn’t a traditional motorsports event, so it was about finding the right partner who we could build into the program organically. We got them excited about the property and sold them a retail traffic driver and then built it out. They really liked it.”

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/10/23/Marketing-and-Sponsorship/Nuclear-Cowboyz.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/10/23/Marketing-and-Sponsorship/Nuclear-Cowboyz.aspx

CLOSE