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IndyCar Hopes Dixon Can Raise Profile Of Sport Despite Low-Key Personality
Published October 23, 2013
LOWER TRAFFIC: In California, Louis Brewster asked, "Why don’t Southern California race fans turn out like they used [to]?" Attendance at last Saturday’s MAVTV 500 IndyCar finale at Auto Club Speedway in Fontana, Calif., was "estimated to be just under 40,000." There will be "questions about why the 2013 race didn't substantially improve." IndyCar at least has "improved its effort to market the race by bringing in drivers prior to the race." Dixon and Castroneves this year "headlined an event at L.A. Live in an attempt to increase the awareness" of the race. However, they were "largely ignored thanks to the Dodgers playing in the NCLS." Brewster: "Maybe IndyCar is right in moving the 2014 race to Labor Day Saturday" (Inland Valley DAILY BULLETIN, 10/20).