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SBD/October 22, 2013/People and Pop Culture
Adidas Group Creates Joint Operating Model For Adidas, Reebok Brands In North America
Published October 22, 2013
WHAT DOES THE FUTURE HOLD? The WALL STREET JOURNAL's Sara Germano noted Reebok in recent years has "begun to reposition itself to place more focus on the fitness and lifestyle businesses." SportsOneSource analyst MATT POWELL said that the Reebok acquisition "has been a sore spot" for adidas. Powell: "The acquisition has to be a huge embarrassment for Adidas every day" (WSJ.com, 10/21). In Portland, Allan Brettman wrote the move, while "reaffirming Nilsson's valued status within Adidas' organization, raises numerous questions." Top of the list is "whether one of the two entities would be shuttered in a cost-savings move and combined at the other's location." But the company yesterday "reaffirmed its commitment to Adidas in Portland" (OREGONLIVE.com, 10/21). adidas spokesperson LAUREN LAMKIN in an e-mail wrote, "Each location has a unique and powerful culture grounded in the values and goals of each brand." In Portland, Matthew Kish noted adidas employs "roughly 850" at its HQs, while Reebok employs "roughly 1,000 in Canton." The change in management structure "is not expected to affect the location of those employees" (BIZJOURNALS.com, 10/21).