SBD/October 22, 2013/Marketing and Sponsorship

USA Today Pitching In To Help NFL, United Way On 40th Anniversary Effort

The NFL and United Way are marking the 40th anniversary of their partnership by collaborating with USA Today Sports Media Group for an online vote to determine the best NFL-United Way PSAs of the past 40 years. The effort, which can be found at, is powered by the USA Today Ad Meter. The top 40 ads will be revealed by the decade over a four-week period. Starting today, fans can rate each ad on a scale of 1-10 (NFL). The top 10 PSAs "will be featured on, and the winning one will be announced Dec. 15." More than 800 NFL players over the years "have appeared in NFL-United Way ads" (USA TODAY, 10/21). Aquarius Sports Group CEO and United Way BOD member Marc Bluestein served as a liaison on the program and helped in conceptualizing and implementing the idea. NFL Commissioner Roger Goodell and Pro Football HOFer Franco Harris will lead a host of dignitaries at a Bronx public school this afternoon kicking off a celebration of the 40th anniversary. Harris appeared in one of the first PSAs (Terry Lefton, Editor-At-Large).

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