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Pelicans Say Upgrades At New Orleans Arena Focus On Improving Fan Experience
Published October 22, 2013
FEATHER IN THEIR CAP: In Baton Rouge, Darrell Williams writes the arena's upgrades are "eye-opening, like going from black-and-white to color." Lauscha said, "Before these renovations took place, I’d say the old New Orleans Arena was about in the bottom third of the (NBA). Now, it’s probably in the top part of all the league’s arenas." Williams notes the second phase of renovations will involve "up to 25,000 feet of expansion, and a new foyer area will be the centerpiece" (Baton Rouge ADVOCATE, 10/22). In New Orleans, Jimmy Smith noted the arena was "built for the modest sum" of $114M in '99 and that the first phase of this year's renovations was a $30M project. The improvements were "funded by the State of Louisiana" and will allow Owner Tom Benson "the earning power necessary within the building to alleviate the need for state subsidies that the team received" prior to his purchase in '12 (NOLA.com, 10/21).
SHOP 'TIL YOU DROP: The Pelicans and adidas yesterday announced a new retail partnership, which includes an exclusive team store at New Orleans Arena. adidas will operate the 3,000-square-foot shop, the brand's first store in New Orleans. The shop will be located on the main concourse level and will be open Tuesday-Saturday when the arena is not holding an event. Six additional adidas Pelicans merchandise stands will be located throughout the arena (Pelicans).