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SBD/October 21, 2013/Marketing and Sponsorship
Wheels & Deals: HP Leaving IndyCar's Schmidt Hamilton Motorsports Team
Published October 21, 2013
CLIFFE DIVER: The AP's Jenna Fryer reported IndyCar driver James Hinchcliffe "will return to Andretti Autosport" in '14 with sponsorship from United Fiber & Data (UFD) while the team will "switch from Chevrolet to Honda." UFD, which was "founded by three members of the multi-platinum rock band LIVE and their Think Loud Development company, will also be an associate sponsor" for Marco Andretti and Ryan Hunter-Reay, and the "primary sponsor for Pro Mazda Champion Matthew Brabham as he moves to Indy Lights next season for Andretti." UFD Dir Bill Hynes said, "We just really love the IndyCar product, we really think it's [a] great platform for us and we really think the face for UFD should be (Hinchcliffe)" (AP, 10/20).
TITLE FIGHT: In Toronto, Norris McDonald writes whether IndyCar "needs a title sponsor is debatable." Unless the company that "buys the rights steps up and promotes the series ... it won't do any good." IndyCar has "not had much good luck in that area." Just about the "last solid title sponsor Indy car racing has had was PPG -- which was back in the days of CART." Izod seemed to "start out with good intentions but lost its enthusiasm for the sport, it seemed, as the result of Dan Wheldon being killed at Las Vegas two years ago." Whether there is a "direct correlation or not, there is no doubt that IZOD was largely missing in action during the 2012 and 2013 seasons" (THESTAR.com, 10/21).
SAY CHEESE: Aspen Dental will serve as an associate sponsor for NASCAR Sprint Cup Series driver Danica Patrick's No. 10 Chevrolet for two races in '14. Aspen will have placement on the B-post and lower-rear quarter panel March 9 at Las Vegas Motor Speedway and Aug. 31 at Atlanta Motor Speedway. The company will have additional placement on the upper chest of Patrick's uniform (Aspen Dental).