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SBD/October 21, 2013/Events and Attractions
Dewitt Stern Offering Insurance To Protect Businesses From Super Bowl Cancellation
Published October 21, 2013
BANKING ON IT: In New Jersey, John Brennan notes Goldman Sachs, JPMorgan Chase, Morgan Stanley, Bank of America and other "financially focused companies make up nearly half of the 29 businesses named 'host sponsors' for the Feb. 2 game at MetLife Stadium -- each having paid a reported $1 million-plus to achieve that status." The NFL this year has allowed "more than one representative of the industry to be a host sponsor," which has "gone a long way toward footing" the event's estimated $60M cost. Super Bowl Host Committee President & CEO Al Kelly said that the committee "has signed up 106 sponsors overall, and that the premium host sponsor level is 'almost sold out.'" He added that his staff is "strategically holding onto 'a couple' of the luxury suites that come with the sponsor designation." Kelly: "We're waiting for people to come to us with some ideas and thoughts -- and big pocketbooks" (Bergen RECORD, 10/21).