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SBD/October 18, 2013/Media
Fox Sports Using Pac-12 To Bring FS1 Viewers, But Broadcast Net Needs Games Too
Published October 18, 2013
PACIFIC COASTING: FS1 is averaging 445,000 viewers for its 26 college football telecasts to date, which has consisted of a mix of Thursday night and Saturday games for the Pac-12, Big 12 and Conference USA. Through the same point last season, FX was averaging 728,000 viewers for smaller schedule of Saturday-only telecasts. FS1’s nine Pac-12 telecasts this season have averaged 643,000 viewers. That figure was boosted by last Saturday’s Oregon-Washington game, which drew 1.8 million viewers. The top college football game on FX last season was Baylor-West Virginia with 1.3 million viewers. Meanwhile, Fox is seeing a sharp drop for its college football games. The net is averaging 2.3 million viewers for six games to date, down from 3.8 million viewers through the same point last season (nine telecasts) (Austin Karp, Assistant Managing Editor).
NOT PULLING THEIR WEIGHT? In Portland, Ken Goe writes under the header, "In A Saturated Market, Maybe The Pac-12 Networks Are Too Much." OU and Oregon State made "zero" money from the Pac-12 Networks last year, and OU "isn't projecting any revenue from the Pac-12 Networks for the current fiscal year, either." OSU AD Bob De Carolis said that the school netted about $15M in Pac-12 television money "in the last fiscal year," up from about $6M the year before. If the conference revenue is going to climb past $20M, the Pac-12 Networks are "going to have to pull their weight." When that will happen is "anybody's guess" (OREGONLIVE.com, 10/17).