Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/October 18, 2013/Marketing and Sponsorship
Univ. Of Oregon To Wear, Auction Off Pink Nike Helmets For Cancer Awareness
Published October 18, 2013
STYLE OVER SUBSTANCE? ESPN.com's Paul Lukas wrote thanks to the growing number of helmet designs, many programs "have at least three different helmet colors they can customize with various decals and face mask colors to create a near-endless array of designs." However, the NFL citing safety concerns has "enacted a new rule designed to minimize the number of players switching helmets during the season." So the NFL is "limiting helmet options, while NCAA helmet designs are mushrooming." Lukas: "Is the NFL's new rule misguided? Is the NCAA compromising on safety?" Univ. of Arizona Dir of Equipment Operations Wendell Neal said, "I do have concerns about all these helmets -- when does it stop? To me, we're going 100 miles an hour with this thing, and a rule like the NFL came up with, I see that as slowing it down." Univ. of North Carolina Assistant Equipment Manager Jason Freeman said, "I think the NFL is doing what it thinks is in the best interests of its players. But until I see something that tells me otherwise, I feel comfortable with what we're doing." Indiana Univ. Dir of Football Equipment Mitch Gudmundson: "When we heard about that rule, we sat down and talked about it with our medical staff, our doctors and our administration, just to review our policy. And we determined that we don't feel wearing multiple helmets is problematic" (ESPN.com, 10/17).