SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/October 18, 2013/Marketing and Sponsorship
Klipsch CEO Says Andrew Luck's Life Philosophies Made Him An Attractive Endorser
Published October 18, 2013
BUCKING THE TRENDS: BLOOMBERG NEWS' Mason Levinson wrote Broncos QB Peyton Manning brings his "own economy along with his record-setting passing game" when the team play. The Marketing Arm Managing Dir Matt Delzell said that Manning has "as much influence with consumers as Bill Gates and actor Tom Hanks." Baker Street Advertising Senior VP & Exec Creative Dir Bob Dorfman said that Manning's willingness to "poke fun at himself and his adeptness at delivering lines while picking suitable scripts has created 'something very accessible about him.'" Manning as of Oct. 1 ranked 95th in the Davie Brown Index, putting him "on par with people such as" Jackie Robinson, Jack Nicholson and Elton John. Manning ranks "10th in the degree to which consumers believe a celebrity is an influence in today's world, on par" with Gates, Hanks, President Obama, Will Smith and Betty White (BLOOMBERG NEWS, 10/17).
HOMECOMING: ESPN.com's Darren Rovell noted more than 10,000 tickets to the Broncos-Colts game Sunday night "have been sold on StubHub, more than half the number of tickets sold in the past month alone." Fans have "paid a median price of $250 for each of those tickets, a number that ticket aggregator TiqIQ is calling the most expensive seat" to a Colts home game since '10. Fanatics.com data showed that this past week, more Manning gear "was sold from addresses in Indianapolis than Luck merchandise." However, sales of Luck's jerseys "are up more than 250 percent compared to the first six weeks of last season on Fanatics.com." Manning jerseys "are up 170 percent." Manning's return to Indianapolis has "resulted in the city selling out every hotel room." The Colts are selling a shirt that "features both Manning and Luck with the words, 'If you build it, Luck will come'" (ESPN.com, 10/17).