Most Dolphins Season-Ticket Prices Will Not Change Riddick: 49ers Almost Hired Him, McDaniels Phillies Diss Christie With "Bridgegate" Reference Manfred Confident In Tigers Under Chris Ilitch Marlins Sale Ends Amid Loria Ambassador News Redskins Analyst: Is McCloughan Drinking Again? Apparel Stores Extending Warriors' Local Reach Predators Could Sell Out All Home Games Are Knicks Bad For Long-Term NBA Image? Fowler Disputes Depiction Of Role In Padres Sale
SBD/October 18, 2013/Franchises
Warriors Debut New Ad Campaign, Could Wear Special Chinese New Year Jerseys
Published October 18, 2013
FESTIVE THREADS: In S.F., Rusty Simmons reports the Warriors have "a special Chinese New Year jersey in the works that the franchise hopes to get approved by the NBA in time" for the Jan. 31 celebration. Team ownership has "made concerted efforts to reach into each of the Bay Area's cultural centers and has made strides among Chinese fans." The team has "celebrated the Chinese New Year and hosted an Asian Heritage Night each of the past three seasons," and recently "launched a Chinese team website and a Weibo social-media account" (S.F. CHRONICLE, 10/18).