The Warriors this morning rolled out the first TV spot in their new "We Are Warriors" campaign, debuting during CSN Bay Area's telecast of the team's preseason game against the Lakers in Shanghai. The ad, titled, "A Little Help," features C Andrew Bogut posting up and dunking over a mismatched Warriors fan during a 2-on-2 pickup game with G Kent Bazemore. Bogut and Bazemore then help the fan up off the floor, but unintentionally throw him back down due to their size disparity. The ad promotes the team's season opener Oct. 30 against the Lakers (
THE DAILY).
FESTIVE THREADS: In S.F., Rusty Simmons reports the Warriors have "a special Chinese New Year jersey in the works that the franchise hopes to get approved by the NBA in time" for the Jan. 31 celebration. Team ownership has "made concerted efforts to reach into each of the Bay Area's cultural centers and has made strides among Chinese fans." The team has "celebrated the Chinese New Year and hosted an Asian Heritage Night each of the past three seasons," and recently "launched a Chinese team website and a Weibo social-media account" (S.F. CHRONICLE, 10/18).
