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SBD/October 18, 2013/Franchises
Warriors Debut New Ad Campaign, Could Wear Special Chinese New Year Jerseys
Published October 18, 2013
FESTIVE THREADS: In S.F., Rusty Simmons reports the Warriors have "a special Chinese New Year jersey in the works that the franchise hopes to get approved by the NBA in time" for the Jan. 31 celebration. Team ownership has "made concerted efforts to reach into each of the Bay Area's cultural centers and has made strides among Chinese fans." The team has "celebrated the Chinese New Year and hosted an Asian Heritage Night each of the past three seasons," and recently "launched a Chinese team website and a Weibo social-media account" (S.F. CHRONICLE, 10/18).