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Marketing and Sponsorship

Marketplace Roundup

USA TODAY's Bruce Horovitz noted Nestle yesterday announced plans for a '14 rollout of the Butterfinger Peanut Butter Cup, and the brand has "even purchased its first-ever Super Bowl commercial to tout it." Butterfinger Brand Manager Jeremy Vandervoet said that because the new candy will launch early in the year, he "approached his bosses about broadcasting Nestle's first-ever Super Bowl commercial for the rollout." Vandervoet: "They approved the idea in five minutes." Horowitz noted the 30-second spot "will air in the second half" (USA TODAY, 10/16).

DEW POINT: ADWEEK's Christopher Heine noted Mountain Dew is "testing a couple Vine-based TV spots" and the first "appeared over the weekend on NBC Sports, while the second is scheduled to run on Sunday via ESPN." The commercial on ESPN will "highlight Mountain Dew's Dale Earnhardt Jr. sponsorship" during the NASCAR Sprint Cup Series Camping World RV Sales 500 at Talladega Superspeedway (ADWEEK.com, 10/16).

BUDDING ROSE: The GUARDIAN's Jason Stone notes Bulls G Derrick Rose stars in a new adidas ad entitled "Basketball is Everything," directed by Stacy Wall. The creative is a "solemnly-made piece of work that's been beautifully put together and -- as long as you can avoid thinking about the irony of him presenting this claim in a commercial for which he's being paid a squillion dollars -- it's a pretty persuasive message" (GUARDIAN.co.uk, 10/17).

SWING OF THINGS: GOLF DIGEST STIX' Stephen Hennessey notes the Pill golf ball essentially is a ball "with two sides cut off," and it "forces you to hit the center of the clubface on putts or chip shots." If you "don't hit it squarely, the Pill wobbles and won't roll straight." Pill inventor Paul Nagi "hired a rep to take it out on the PGA Tour, starting last week at the Frys.com Open." He said that about 30 PGA Tour golfers "have tried the Pill, and he hopes to sign some as official endorsers" (GOLF DIGEST STIX, 10/16 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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