Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Nike's Converse Brand Conducting Media Agency Review To Support Growth In Sales

Nike-owned Converse is "on track to double its sales over the next few years and it's looking for a media buying and planning agency to support that growth," according to Alexandra Bruell of AD AGE. Sources said that the Andover, Mass.-based brand is "in the midst of a media agency review." Contenders include Publicis Groupe's MediaVest, Omnicom's OMD and independent Horizon. Nike's "longtime creative shop Wieden & Kennedy has supported Converse media efforts." Anomaly is the creative agency for Converse. Sources said that the media budget -- $22M -- is "not huge." But agencies are "likely to perk up at the thought of working with a cool brand poised for major growth." It is "attractive too to be a part of the universe of Nike." That media budget, while small, is "a healthy boost" from the $5M that Converse spent on U.S. measured media in '12. The move to "boost media investment is on line with Converse's growth goals" (ADAGE.com, 10/15).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/10/16/Marketing-and-Sponsorship/Converse.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/10/16/Marketing-and-Sponsorship/Converse.aspx

CLOSE