AEG Seeks Extension On L.A. Stadium Project FCC Ends Its Sports Blackout Rule Arbitrator To Rule In Ray Rice Appeal "MNF" Sees Slight Overnight Ratings Dip NHL Strikes Deal With GoPro Cameras Cadillac To Title PGA Tour Match Play Event Orioles See Big Spike In Merchandise Sales Marketplace Roundup Next For NFL In London: Back-To-Back Games NFL Week 4 Sunday Ratings Down
Upcoming Conferences and Events
SBD/October 15, 2013/Marketing and Sponsorship
Walmart Ramping Up Thanksgiving Day NFL Advertising To Support Black Friday Sales
Published October 15, 2013
PIGSKIN POWER: ADWEEK's Anthony Crupi examined how much shows on the fall TV schedule charge for 30-second ads, and reported Fox' roster of eight late-window national NFL games "fetches a jaw-dropping $595,000" per spot. NBC's "SNF" is second with a cost of "around $570,000 a throw," while the net's "Football Night In America" draws $135,780 per ad. The cost of ads on Fox' "The OT" and its Saturday primetime sports window, as well as ABC's Saturday night college football game, were not disclosed. CBS' "The Big Bang Theory" is the highest-charging non-sports program, as it "commands a staggering $326,260 per 30-second spot" (ADWEEK.com, 10/13).