Four Big Tech Companies Bidding For NFL's "TNF" Goodell Follows Up On Changes To NFL Games Redskins Casting Wide Net In GM Search Skins Look For Ways To Avoid Color Rush Unis Aspen Dental Signs Deal With NASCAR Raiders' Vegas Stadium Financing Remains Complicated Alfa Romeo Spot Scores During WBC Games Toyota Promos At NASCAR Races Paying Off Marketplace Roundup NFL Planning On Centralized Replay
SBD/October 15, 2013/Marketing and Sponsorship
Walmart Ramping Up Thanksgiving Day NFL Advertising To Support Black Friday Sales
Published October 15, 2013
PIGSKIN POWER: ADWEEK's Anthony Crupi examined how much shows on the fall TV schedule charge for 30-second ads, and reported Fox' roster of eight late-window national NFL games "fetches a jaw-dropping $595,000" per spot. NBC's "SNF" is second with a cost of "around $570,000 a throw," while the net's "Football Night In America" draws $135,780 per ad. The cost of ads on Fox' "The OT" and its Saturday primetime sports window, as well as ABC's Saturday night college football game, were not disclosed. CBS' "The Big Bang Theory" is the highest-charging non-sports program, as it "commands a staggering $326,260 per 30-second spot" (ADWEEK.com, 10/13).