Fanatics To Get Rights To NHL Playoff Apparel Fox Sees High Demand For World Series Ads Texans-Broncos Lowest Week 7 "MNF" Since '12 Phelps Stars Alongside McBride In "Call Of Duty" Ad Snickers To Sponsor Second Season Of ELeague Cubs Poised For Marketing Opportunities MLB Partners Activating Around World Series Stewart-Haas Signs Apparel Deal With Nike Goodell Addresses NFL's Domestic Violence Policy Xbox Activates With Sounders Jerseys, Kiosks
SBD/October 15, 2013/Marketing and Sponsorship
Walmart Ramping Up Thanksgiving Day NFL Advertising To Support Black Friday Sales
Published October 15, 2013
PIGSKIN POWER: ADWEEK's Anthony Crupi examined how much shows on the fall TV schedule charge for 30-second ads, and reported Fox' roster of eight late-window national NFL games "fetches a jaw-dropping $595,000" per spot. NBC's "SNF" is second with a cost of "around $570,000 a throw," while the net's "Football Night In America" draws $135,780 per ad. The cost of ads on Fox' "The OT" and its Saturday primetime sports window, as well as ABC's Saturday night college football game, were not disclosed. CBS' "The Big Bang Theory" is the highest-charging non-sports program, as it "commands a staggering $326,260 per 30-second spot" (ADWEEK.com, 10/13).