NFL Panthers Adding Another Private Club NAPA Inks Three-Year Deal For Chase Elliott Carson Approves Cleanup For NFL Stadium Site Wake Forest Unveils Nike-Designed Football Uniforms Marketplace Roundup UA Releases MVP Version Of Curry's Shoe Wells Fargo Unveiling Ad Around Tourney Chargers Tix Sales Well Ahead Of '14 Texas Withdraws "Havoc" Trademark Request Goodyear Won't Renew USSA Sponsorship
Upcoming Conferences and Events
SBD/October 15, 2013/Marketing and Sponsorship
Walmart Ramping Up Thanksgiving Day NFL Advertising To Support Black Friday Sales
Published October 15, 2013
PIGSKIN POWER: ADWEEK's Anthony Crupi examined how much shows on the fall TV schedule charge for 30-second ads, and reported Fox' roster of eight late-window national NFL games "fetches a jaw-dropping $595,000" per spot. NBC's "SNF" is second with a cost of "around $570,000 a throw," while the net's "Football Night In America" draws $135,780 per ad. The cost of ads on Fox' "The OT" and its Saturday primetime sports window, as well as ABC's Saturday night college football game, were not disclosed. CBS' "The Big Bang Theory" is the highest-charging non-sports program, as it "commands a staggering $326,260 per 30-second spot" (ADWEEK.com, 10/13).