McIlroy Not Rushing Equipment Decision Mara Defends Giants' Decision To Re-Sign Brown Nike Unveils Latest "Unlimited" Commercial Arians, Elway Added To Competition Committee Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States Hawaii Hoping To Land New UA Deal Harden's Debut Adidas Shoe Panned By Critics Josh Norman Critical Of Goodell, De Smith AmEx Using Holograms In U.S. Open Activation
SBD/October 15, 2013/Marketing and Sponsorship
Walmart Ramping Up Thanksgiving Day NFL Advertising To Support Black Friday Sales
Published October 15, 2013
PIGSKIN POWER: ADWEEK's Anthony Crupi examined how much shows on the fall TV schedule charge for 30-second ads, and reported Fox' roster of eight late-window national NFL games "fetches a jaw-dropping $595,000" per spot. NBC's "SNF" is second with a cost of "around $570,000 a throw," while the net's "Football Night In America" draws $135,780 per ad. The cost of ads on Fox' "The OT" and its Saturday primetime sports window, as well as ABC's Saturday night college football game, were not disclosed. CBS' "The Big Bang Theory" is the highest-charging non-sports program, as it "commands a staggering $326,260 per 30-second spot" (ADWEEK.com, 10/13).