Menu
Marketing and Sponsorship

Pacers Reach Deal For On-Court Ads, To Be First Of Their Kind In NBA

The Pacers have "brokered a deal with an unusual sponsor" in the Indiana Economic Development Corp., and have become the first NBA team to "sell courtside ads emblazoned on the hardwood," according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. The IEDC "will be the first corporate entity with a presence on an NBA court," with the exception of naming-rights sponsors. Sources said that the IEDC, which "previously had no in-venue signage deals" at Bankers Life Fieldhouse, will "pay a low-seven-figure sum over two years." The floor signage, "along with other fieldhouse advertising IEDC bought," will debut during tomorrow's preseason game against the Mavericks. The NBA is "allowing only one floor sponsorship, with the company's name placed in two locations -- one in front of the home bench and one in front of the visiting bench" -- and "reserves the right to remove the ad during nationally broadcast games on TNT and ESPN." As part of the deal, the Pacers "brokered an agreement with league officials for IEDC to put a slogan on the floor, something owners have forbidden with most commercial sponsors." Instead of "advertising its own name, IEDC will market its efforts to draw business to the state with the slogan, 'A State that Works.'" Pacers Senior VP and Chief Sales & Marketing Officer Todd Taylor said, "The IEDC and this deal are tied to the community. So the NBA agreed to modify its regulations for us." Schoettle reports the Pacers "packaged the deal with advertising time on the digital sideboard between the two benches, the digital ribbon board that encircles the middle level of the fieldhouse, goal post pads, and logos on the backdrop" for in-arena interviews (INDIANAPOLIS BUSINESS JOURNAL, 10/14 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/10/15/Marketing-and-Sponsorship/Pacers.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/10/15/Marketing-and-Sponsorship/Pacers.aspx

CLOSE