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SBD/October 15, 2013/Marketing and Sponsorship
DIS Set To Launch New Marketing Campaign Featuring Seven Daytona 500 Champions
Published October 15, 2013
|DIS ad campaign is intended to be national
in its scope
GETTING CONNECTED: The "Daytona Rising" project was examined on Bloomberg TV's "Sportfolio" this weekend, with host Rick Horrow noting "comfort and luxury are not words we traditionally associate with the fan experience of NASCAR," but this project "will give the facility many of the amenities that fans and sponsors have come to expect at contemporary stadiums." DIS President Joie Chitwood said the "key is going to be making sure everything is connected (because) we know that is an expectation nowadays." Chitwood said the plan is "to run the venue at the same time we're constructing." He added, "We've had some friends from Disney show up and say, 'How are you doing this? Does this really work?' So not just from our innovation, our renovation, the cool things that we're doing to make the experience great, but just the technology of actually doing it" ("Sportfolio," Bloomberg TV, 10/12).