SBD/October 15, 2013/Marketing and Sponsorship

Chrysler To Debut Cabrera "Road To Greatness" Ad As Part Of Major MLB Playoffs Campaign

Chrysler has signed Tigers 3B Miguel Cabrera "to star in its newest television commercial," according to Michael Wayland of MLIVE.com. The ad, called "Road to Greatness," is set to air during the ALCS and NLCS as well as the World Series, and showcases Cabrera "along with numerous high school and Little League baseball games." Chrysler said that the ad "illustrates the journey youth baseball players must take if they aspire to greatness on the field, by 'paralleling Cabrera’s hard work and dedication as he hones his craft.'" The commercial is for the Chrysler 300 sedan and Town & Country minivan, but the vehicles "are not blatantly part" of the ad. Cabrera is the "newest Detroit icon to take the plate for Chrysler," as previous ads have featured musicians Eminem and Iggy Pop, Lions DE Ndamukong Suh and fashion designer John Varvatos. The new spot in 30- and 60-second versions is "part of an ad blitz" for Chrysler during the MLB playoffs (MLIVE.com, 10/14).
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