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SBD/October 14, 2013/Marketing and Sponsorship
Published October 14, 2013
A GOOD PAIR: Kentucky Speedway and Quaker State officials on Saturday announced terms of a five-year sponsorship renewal for the NASCAR Sprint Cup Series race title sponsor. The speedway's retaining walls will be painted in Quaker State's signature green and gold colors, and the '14 Quaker State 400 presented by Advance Auto Parts will be held Saturday, June 28 (Kentucky Speedway).
SOLE SINGING: In Boston, Mark Murphy noted Celtics G Rajon Rondo is having his "first signature sneaker" designed by China-based company Anta, and it is entitled the "RR1." Rondo also is "launching his own Anta apparel line" (BOSTON HERALD, 10/9).
LOOKING TO MAKE AN IMPACT: CNBC's Becky Quick noted China-based smartphone maker ZTE hopes a deal to sponsor the Rockets can "boost its brand recognition in the United States." ZTE CEO Lixin Cheng indicated that the "company has long been looking to build a connection with the U.S. public" with ZTE "sponsoring a game between" the Rockets and Pacers in Taipei. However, Quick noted some U.S. lawmakers "have suggested that the company could be a security threat" ("Squawk Box," CNBC, 10/14).