SBD/October 14, 2013/Franchises

Broncos' Popularity Surging Behind Peyton Manning As Merch Sales, Ratings Are Up

There are "indicators suggesting that the emotional investment" in the Broncos is "at an all-time high" in the Denver area, according to Mike Klis of the DENVER POST. Broncos games have "accounted for three of the top four" most-watched TV shows nationally since Labor Day, and ratings for Broncos games are up 80% from '10 in the Denver market. The Broncos are 6-0, and QB Peyton Manning leads the NFL in several passing categories. GameDay Merchandising COO Marty Garafalo said, "Peyton has brought our team store traffic to a whole different level. The different attitude you see on the field has brought a different attitude to the fans. People are buying stuff for 1-year-olds. And we've got grandmothers coming in and buying stuff." Klis noted the Broncos have "more than 24,000 season-ticket accounts totaling 71,000 seats," and the wait time for season tickets is "estimated to be 10 to 15 years." While in some years, it is "common for 1,000 or more fans to not renew" their season tickets, the "failure-to-renew count was fewer than 100" for this season. The Broncos' home sellout streak "is in its 44th consecutive year" (DENVER POST, 10/13).
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