ESPN's Jed Drake Talks World Cup Prep Miami (Ohio)Trustees OK $13M Facility Sporting Park Enjoys Banner Year SEC Network Launch Campaign Previewed Cobb County Getting Road Improvements More Big Free-Agent Deals In MLB Sources: Fox Keeps UEFA Champions League Sports World Pays Tribute To Mandela Classified Advertisements Financial Boon In Store For Arizona State?
SBD/October 10, 2013/Research and RatingsPrint All
ESPN rebounded in Q3 after seeing primetime viewership drop 32% in Q2. The net averaged 2.03 million viewers in primetime during Q3, up 10% from last year during the same period and putting the net's Q3 figure over the 2 million mark for the first time since '10. ESPN is seeing a 21% increase for its Saturday night college football games to date, and also saw gains in Q3 for Little League World Series and MLB coverage. Networks that do not carry the Olympics also often see a bounce in Q3 audience the following year. ESPN also saw a 5% total-day (24-hour) audience gain in Q3. Meanwhile, ESPN2 saw its fourth straight year-over-year decline for Q3 primetime audience. NFL Network, which is in the second year of early season "Thursday Night Football" telecasts, saw primetime viewership jump 16% in Q3. The channel's primetime viewership in September alone rose 8% as NFL Net remains on pace for a second straight year of record-setting game audiences. FS1, which officially took over Speed on Aug. 17, averaged 238,000 viewers in primetime during Q3. That figure is up 40% from Speed's Q3 audience last year and the best since Speed averaged 256,000 in Q3 '09. During September alone, FS1 saw a 59% primetime gain. Golf Channel averaged 113,000 viewers on a total-day basis, marking a Q3 record for the net. Golf Channel was aided by a record audience for coverage around PGA Championship week, as well as the net's second-best viewership on record for the FedExCup Playoffs. However, primetime viewership for the net was down 3%. MLB Network also had its best quarter ever in Q3, aided by a record-setting regular-season audience. NBCSN saw the sharpest drop among cable sports nets in Q3. The network had the benefit of programming from the London Games last year in Q3. But even compared to '11 or '10, the net saw steep decline.Q3 PRIMETIME VIEWERSHIPNETWORK'13 (000)'12 (000)'11 (000)'10 (000)'09 (000)ESPN203218431,9282,1822,324NFL Network568489278222176ESPN2484516580671696FS1*238170199198256MLB Network205164189n/an/aGolf Channel138142127116148ESPNews1151101039593NBCSN106162176164235NBA TV585533n/an/aFS2*314214n/an/aQ3 TOTAL-DAY VIEWERSHIPNETWORK'13 (000)'12 (000)'11 (000)'10 (000)'09 (000)ESPN9639219501,065993ESPN2279284316350353NFL Network224190161133109Golf Channel113103867596FS1*113104121121141MLB Network927174n/an/aNBCSN771728485119ESPNews7169666870NBA TV353717n/an/aFS2*212411n/an/a