Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Media

MLB Network Sees LDS Audience Decline With Schedule Change From '12 Telecasts

MLB Network averaged a 0.7 final rating and 873,000 viewers for its two LDS telecasts this season, down 13% and 26%, respectively, from a 0.8 rating and 1.2 million viewers last season, which was the net’s first year broadcasting postseason games. One difference for '13 was that MLB Net’s telecasts overlapped with other LDS games by an average of 91 minutes, compared 45 minutes in '12. Additionally, the '12 LDS games on MLB Net were played on a Sunday and Wednesday, while this year's games took place on a Friday and Monday. In exchanging a weekend game in the 12:00pm ET window for a weekday 1:00pm game, the net saw a decrease in HUT levels. MLB Net was further impacted by having the A's play in a matchup starting on a Monday at 10:00am in Oakland. Still, A’s-Tigers ALDS Game 3 on Oct. 7 drew 912,000 viewers, the net’s best audience of the season and third-best all-time, behind only last season’s two LDS telecasts. The net's Cardinals-Pirates NLDS Game 2 on Oct. 4 drew 832,000 viewers. MLB Net’s two LDS games last season, Tigers-A’s Game 2 and Cardinals-Nationals Game 3, drew 1.3 million and 1.1 million viewers, respectively.

STAYING STRONG: TBS is averaging a 2.4 final rating and 3.7 million viewers through Tuesday’s LDS coverage, keeping the net on pace for its highest-rated and most-viewed MLB postseason since ’10. Tuesday’s doubleheader -- A’s-Tigers Game 4 and Red Sox-Rays Game 4 -- averaged a 3.1 rating and 4.5 million viewers, up from a 2.3 rating and 3.4 million viewers for the comparable sixth day of LDS coverage last season, which featured two games on TBS and one game on TNT.

A PIRATE'S LIFE: TBS drew a 4.5 overnight rating for last night's Cardinals-Pirates NLDS Game 5. The comparable Wednesday last year included two games on TBS (3.4 overnight for doubleheader) and one game on TNT (2.0 overnight).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/10/10/Media/MLB-LDS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/10/10/Media/MLB-LDS.aspx

CLOSE