Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Franchises

Lakers Playing Las Vegas Preseason Game At MGM Grand Garden To Bolster Both Brands

The Lakers today will play the Kings at Las Vegas' MGM Grand Garden Arena instead of Thomas & Mack Center, a decision that is "about marketing two brands and about the city’s NBA future," according to Steve Carp of the LAS VEGAS REVIEW-JOURNAL. The team called Thomas & Mack Center "their Las Vegas home for years." Lakers Senior VP/Business Operations Tim Harris said, "From a marketing standpoint, we had a deal with the Mirage back in 2004 where we felt we were helping promote the Mirage’s brand in Southern California and the Mirage promoted the Lakers’ brand in Las Vegas. Now what we’ve done is taken that original concept and broadened it to include all of the MGM’s properties." MGM Grand President & COO Scott Sibella, who brokered the original Lakers-Mirage deal and put together the current package, said that "once the Grand Garden had the capability to host an NBA game that it was only natural for the MGM to pursue bringing the Lakers over." Harris said that the partnership is a "chance for the Lakers to grow, not just in Las Vegas but in Southern California as well by taking a page from the MGM’s loyalty rewards program -- MLife." Harris: "We’re talking to the MGM about how we can implement something similar to MLife with the Lakers where we can have our own loyalty rewards program. The technology is there. We just have to figure out the best way to use it." The Lakers for the game are bringing corporate sponsors to Las Vegas "for a couple of days to experience the city." The team also is "flying in 150 of its longtime season-ticket holders to enjoy the game" (LAS VEGAS REVIEW-JOURNAL, 10/9).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/10/10/Franchises/Lakers.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/10/10/Franchises/Lakers.aspx

CLOSE