Published October 10, 2013
As a new college basketball season gets underway, the sport will gain more exposure than ever thanks to new networks and media deals that will further boost the amount of hoops content. That spotlight, packaged with a rabid fan base, have business partners seeking the best ways to leverage their relationships with the sport. We’ll highlight some of the strategies that will play out this season..
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Oct. 23. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or email@example.com