SBD/October 9, 2013/Media

WNBA Finals Coverage Not Prominent On ESPN, FS1 Nightly Highlight Shows

Highlights of the WNBA Dream-Lynx Finals Game 2 aired around the 30-minute mark of last night’s 11:00pm ET edition of “SportsCenter,” a lower placement than it received following a busier sports day on Sunday. Last night's “SportsCenter” before getting to Dream-Lynx featured highlights from the Red Sox-Rays and A’s-Tigers ALDS games; NFL injury updates, including the latest on Falcons WR Julio Jones; NHL highlights and analysis from ESPN's Barry Melrose; and reports on South Carolina DE Jadeveon Clowney. The amount of WNBA coverage on "SportsCenter" last night more closely resembled the amount of coverage and placement that ESPN has been giving the WNBA postseason since the league began. The "Top 10 Plays" segment included a play from Dream-Lynx. Meanwhile, FS1’s “Fox Sports Live” aired a highlight in its "The 1" best plays of the night segment and included the score on its ticker.

A MIXED BAG: ESPN on Sunday night averaged 391,000 viewers for the Lynx’ 84-59 win over the Dream in Game 1 of the Finals. Last season’s Fever-Lynx Game 1, which aired on ESPN2, averaged 343,000 viewers. However, Lynx-Dream Game 1 is down 22% from 501,000 viewers for the same matchup in Game 1 in ’11, which also aired on ESPN on a Sunday night.
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