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SBD/October 9, 2013/Marketing and Sponsorship
THQ Lawsuit Claims EA Shared Critical Financial Information With Zuffa
Published October 9, 2013
GLOBAL TAKEDOWN: UFC co-Chair & CEO Lorenzo Fertitta said the promotion is the "largest pay-per-view provider in the world" at over "six million pay-per-view buys this year in North America alone and then we have other distribution deals around the world." Appearing on CNBC's "Worldwide Exchange," Fertitta noted UFC is "distributed in 148 countries and territories, broadcast in 28 languages in nearly a billion homes around the world." Fertitta: "Right now, the focus is that we've got the majority of our content being aired in primetime in North America and South America, which puts it at an odd time in places like Europe and Asia. ... So for 2014, what we're going to do is expand live events into major capitals around Europe in primetime, providing great content for the networks throughout Europe to help build the business here and do the same thing in Asia." When asked if the expansion could possibly diminish the market in the U.S., Fertitta said it would not because "we think we have a tremendous amount of growth here and there are a lot of athletes that are still training in these areas that need the opportunity and need the exposure" ("Worldwide Exchange," CNBC, 10/8).