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SBD/October 9, 2013/Marketing and Sponsorship
Wheeler To Front New Company Focused On Sponsorship Sales For Smaller Tracks
Published October 9, 2013
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NEW TO MOTORSPORTS, BUT NOT ALL SPORTS: The concept of rolling up small-market sports facilities and franchises may be unique to motorsports but it is not unique in sports. The California-based Professional Sports Network rolled up 80 minor league baseball teams and sold national sponsorships that included signage at all of those facilities. Wheeler said Speedway Benefits has acquired office space in Charlotte’s South End area. He will serve as Chair of the company, while his son, former GMR and Velocity Sports exec Trip Wheeler, will be President. Former CMS attorney Lauri Eberhart will be Exec VP and General Counsel, while Carolina Speedway promoter Clint Elkins will be Dir of Track Relations and former SMI merchandising exec Todd Adams will be Dir of Tracks.