Serena Draws Praise For Wimbledon Outfit UFC Gets Special Adult Swim Spots Jim Brown Settles With EA For $600,000 Marlins-Monster Deal Has Bentley Tie-In Morgan To Front Always' Olympic Effort Buccaneers Ink Deal With Frontier Marketplace Roundup Adidas Signs Deal With Dalian Wanda Group Westbrook Redefining Spokesperson Role Company Makes J.R. Smith Tattoo T-Shirts
SBD/October 9, 2013/Marketing and Sponsorship
Wheeler To Front New Company Focused On Sponsorship Sales For Smaller Tracks
Published October 9, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
NEW TO MOTORSPORTS, BUT NOT ALL SPORTS: The concept of rolling up small-market sports facilities and franchises may be unique to motorsports but it is not unique in sports. The California-based Professional Sports Network rolled up 80 minor league baseball teams and sold national sponsorships that included signage at all of those facilities. Wheeler said Speedway Benefits has acquired office space in Charlotte’s South End area. He will serve as Chair of the company, while his son, former GMR and Velocity Sports exec Trip Wheeler, will be President. Former CMS attorney Lauri Eberhart will be Exec VP and General Counsel, while Carolina Speedway promoter Clint Elkins will be Dir of Track Relations and former SMI merchandising exec Todd Adams will be Dir of Tracks.