NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL Reebok Rolling Out New Fitness Campaign Becks Reflects On Career As Product Endorser Bubba Wallace Turns To Maverick Carter GoDaddy Pulls Super Bowl Puppy Spot Sprint Joins Roster Of NBC Super Bowl Advertisers Lynch's Brand Grows The Less He Speaks
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SBD/October 9, 2013/Marketing and Sponsorship
Mondelez Set To Unveil Wide-Reaching Sponsorship With U.S. Soccer Teams, Players
Published October 9, 2013
AGASSI'S ATTEMPT AT SNACK FOOD: In Las Vegas, Laura Carroll reported Tennis HOFer Andre Agassi's Box Buddies lunchtime snacks are "sold in more than 1,000 grocery stores" in the U.S. and are "slated for about 2,000 as the product rollout continues." The snacks have "been on grocery store shelves for a while with no marketing behind them to ease them into the marketplace and build a solid distribution chain." The snacks are a "result of a partnership between the Andre Agassi Foundation for Education and V20 Foods." They are "distributed by Phoenix-based Hall of Fame Holdings, a company that partners superstar athletes with products" (LAS VEGAS REVIEW-JOURNAL, 10/8).