Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/October 9, 2013/Marketing and Sponsorship
Mondelez Set To Unveil Wide-Reaching Sponsorship With U.S. Soccer Teams, Players
Published October 9, 2013
AGASSI'S ATTEMPT AT SNACK FOOD: In Las Vegas, Laura Carroll reported Tennis HOFer Andre Agassi's Box Buddies lunchtime snacks are "sold in more than 1,000 grocery stores" in the U.S. and are "slated for about 2,000 as the product rollout continues." The snacks have "been on grocery store shelves for a while with no marketing behind them to ease them into the marketplace and build a solid distribution chain." The snacks are a "result of a partnership between the Andre Agassi Foundation for Education and V20 Foods." They are "distributed by Phoenix-based Hall of Fame Holdings, a company that partners superstar athletes with products" (LAS VEGAS REVIEW-JOURNAL, 10/8).