Coca-Cola Signs 10-Year Deal With AMB Sports General Mills Canada Partners With Jay's Bautista Holiday Bowl Looking For New Sponsor Again Buccigross' OT Challenge A Fixture For Hockey Fans Online Suit Retailer Benefits From Cubs' Needs Marketplace Roundup Mayweather Hints At Return With New Trademarks Deal Makes Bayern Munich Merch Available In U.S. Nike Signs 15 Members Of NFL's Rookie Class Biles Heads Olympic Roster For Kellogg
SBD/October 9, 2013/Marketing and Sponsorship
Mondelez Set To Unveil Wide-Reaching Sponsorship With U.S. Soccer Teams, Players
Published October 9, 2013
AGASSI'S ATTEMPT AT SNACK FOOD: In Las Vegas, Laura Carroll reported Tennis HOFer Andre Agassi's Box Buddies lunchtime snacks are "sold in more than 1,000 grocery stores" in the U.S. and are "slated for about 2,000 as the product rollout continues." The snacks have "been on grocery store shelves for a while with no marketing behind them to ease them into the marketplace and build a solid distribution chain." The snacks are a "result of a partnership between the Andre Agassi Foundation for Education and V20 Foods." They are "distributed by Phoenix-based Hall of Fame Holdings, a company that partners superstar athletes with products" (LAS VEGAS REVIEW-JOURNAL, 10/8).