SBD/October 9, 2013/Marketing and Sponsorship

National Univ. Signs On As Title Sponsor Of San Diego's Holiday Bowl

The '13 Holiday Bowl at Qualcomm Stadium now will "be known as the National University Holiday Bowl," according to a source cited by Stefanie Loh of the SAN DIEGO UNION-TRIBUNE. Terms of National Univ.'s title sponsorship have yet to be released. The San Diego-based institution "offers a range of online degree programs from the associates level to the masters level." National Univ. "is a non-profit institution" and does not have any sports teams (UTSANDIEGO.com, 10/7). The San Diego College Bowl Game Association "has been searching for a replacement" for Bridgepoint since it announced it was not renewing its contract late last year (SDBJ.com, 10/9).

HOLIDAY BOWL TITLE SPONSORS
YEARS
COMPANY
'13-TBD
National Univ.
'10-12
Bridgepoint Education
'02-09
Pacific Life Insurance
'98-01
Culligan
'95-97
Plymouth
'91-94
Thrifty Car Rental
'86-90
SeaWorld
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